Build Race Party
Cars, competition, cocktails. We cover everything automotive, from epic road trips to racing championships to esoteric engineering hacks that made racing history. Whether you follow F1, WRC, desert racing like the Baja 1000 or the Mint 400, whether you're a fan or a guy who wrenches on your own build, don't miss an episode. Born into grassroots and propelled into the pits of Monaco, and landing on the start line of WRC Mexico, host Bill Caswell covers it all. Check out interviews with racers, auto industry insiders, car designers, and hear unbelievable stories of the racing afterparties no one talks about. #buildraceparty http://buildraceparty.com
Build Race Party
Automotive Passion Brands
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Bill Caswell/ Anders Green
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Season 1
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Episode 3
Bill Caswell discusses “Automotive Passion Brands” with Anders Green. What is a passion brand? How are they created? Do companies set out to be passionate, or do the buyers of their product create the passion for the brand?
Or does the nature of an auto company and its activities in motorsport (for example) draw in a certain type of customer? Or does it simply reinforce how the customer already feels about the car company?
Listen to find out!