Joe Beckham is a motorsport marketing gypsy and excels at branding and promotion. He runs Axcel sports which provides motorsport apparel and branding solutions to some of the top race teams in the United States. We sat down with Joe at The Performance Racing Industry Show to discuss what works in motorsport marketing, and more importantly, what doesn’t work.
We talked about when is it time to improve your teams look? How small of an order can you place for apparel? What things should you have in place before pitching sponsors or taking your game to the next level? But we also discussed how you can do this at a smaller level. How you can take what you do trackside, and convert it into real work market place activities.
Some of the tools are for larger teams, but many of the concepts apply to grassroots racers as well. Ever called a TV station to cover you? Joe Beckham tells us how some these tools can work for you. How you can take control of your motorsport marketing and promotion. Joes runs Axcel Sports and provides motorsport apparel and branding solutions to some of the top teams in the US. But he can also outfit smaller teams as well. Check out their website: https://www.axcelsports.com (The checklist mentioned in the podcast is coming soon!)